by Khareem Cabey 
BASSETERRE, St. Kitts – The St. Kitts Tourism Authority has declared 2022 a year of significant achievements for the island, with a number of prestigious accolades, strong media coverage, and an uptick in arrival numbers almost reaching pre-pandemic levels. Building on this progress, the Authority is optimistic about ongoing growth in tourism for 2023, with plans to differentiate St. Kitts through strategic programming, product development, and the new Venture Deeper brand campaign.
“This year laid a strong foundation for St. Kitts in the tourism industry as we received a multitude of prestigious awards and improved relationships with key stakeholders that are vital to our success as a destination,” said Ellison “Tommy” Thompson, CEO of the St. Kitts Tourism Authority. “St. Kitts is committed to increasing airlift presence on-island, amplifying relations in source markets, and increasing destination visibility overall in 2023.”
In addition to increasing airlift and visibility, the Authority will place a heavy focus on building relationships with local stakeholders. A synergistic approach between the Tourism Authority and the local community will amplify the amount of funding available for improvements on infrastructure, hospitals, sustainability initiatives, and the schooling system, for a truly symbiotic relationship.
Sustainable tourism is also a key initiative for 2023. St. Kitts’ commitment to preserving and nurturing the spaces that are essential to the island’s identity is evident through its numerous initiatives, such as protecting biodiversity and natural resources. As one of the only locations in the world with a growing rainforest, St. Kitts is a worldwide leader in the sustainability space.
“The tourism industry in St. Kitts continues to positively impact the economy. Our efforts to diversify our products and services will continue to create more job opportunities and drive a desire to visit the island all year long,” said Honourable Marsha Henderson, Minister of Tourism, International Transport, Civil Aviation, Urban Development, Employment, and Labour.
2023 will also bring new opportunities for travelers to connect with the local community. The Tourism Authority aims to introduce travelers to the island’s rich culture and history through the perspectives of its valued residents. As a relatively new player in the tourism industry, St. Kitts is poised for continued success in the coming year.
With its 18 miles of green mountain ranges, distinct coastlines, and serene beaches, St. Kitts is a destination that promises a fulfilling and unique experience for visitors. The Tourism Authority invites travelers to “Venture Deeper” into the island’s many layers of magic and culture and discover the island’s true essence.
